Privacy policy

Retainers 4 Life operates the website, which provides clear orthodontic retainers to patients.

This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service.

If you choose to use our Service, then you agree to the collection and use of information in relation with this policy. The Personal Information that we collect are used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy.

The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Collecting your personal information

We collect your personal information from you and your Dental Practice or trusted Dental Laboratories. We only acquire this information on your say so.

We also collect information indirectly from you, such as when you interact with our website and when we use online personalised ads. When you do this we collect and use technical data automatically about your equipment, browsing actions and patterns. We collect and use this personal data by using cookies and other similar technologies.

Using your personal information

We will only use your personal information when the law allows us to.

We use your personal information to let you have details of the products and services which you have told us you are interested in and related information to that such as:

  • dental health information
  • exclusive offers and discounts, and
  • competitions

Failing to give us your personal information

You are always in control of your information. If you don’t want us to send you details of our products and services, we will respect your wishes.

Changing why we use your personal information

We won’t do this. We will only use your personal information to send you details of the products and services which you have told us you are interested in (see the ‘Collecting your personal information’ section.)

Sharing your personal information

We may share your personal information with other people or businesses where:

  • required by law
  • where it is necessary for the purposes of administration
  • we have another legitimate interest in doing so.

If we do this, we require these third parties to respect the security of your personal information and to treat it in accordance with the law.

We will, where necessary, share your personal information with other third parties, for example in the context of the possible sale or restructuring of the business.

Securing and protecting your personal information 

Your personal information deserves the greatest protection and security. This is why we have put in place appropriate security measures to prevent it from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality to us. Details of these measures may be obtained from our Data Protection Officer (see the ‘Data Protection Officer’ section).

We have put in place extensive procedures to deal with any suspected security breach which involves personal information and we will let you and any applicable regulator know of a suspected breach where we are legally required to do so.

Keeping your personal information for as long as necessary

We will only keep your personal information for as long as necessary to fulfil the purposes we collected it.

We may also need to keep it for other purposes including for satisfying any legal, accounting, or reporting requirements.

Once you no longer wish to hear from us we will retain and securely destroy your personal information in accordance with our Data Retention Policy. This states that we will delete your personal information as soon as we can.

Exercising your legal rights

Under certain circumstances, by law you have the right to ask for:

  • access to your personal information (commonly known as a ‘subject access request’). This means you can receive a copy of the personal information we hold about you and check that we are processing it properly
  • the correction of the personal information that we hold about you. This means you can correct any incomplete or inaccurate information we hold about you
  • the erasure of your personal information. This means you can ask us to delete or remove personal information where there is no good reason for us continuing to process it
  • the restriction of processing of your personal information. This means you can ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it and
  • the transfer of your personal information to another party.

Contacting our Data Protection Officer

Our Data Protection Officer Umar Sabat oversees compliance with this privacy notice.

He can be contacted on

If we have got something wrong, please let us know and we will do whatever we can to try to fix it. Of course, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. 

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

This privacy notice was last updated on 15th January 2021. Any changes or updates will appear below.